STATS 103 - Website Statistics

Description

This course seeks to demystify web statistics for website owners, by allowing site owners to collect and interpret information on how users are interacting with their website using reports produced by two popular statistical packages, AWStats and Google Analytics (often used in conjunction with sites managed by MySource Matrix). Students will also be introduced to the key elements of Search Engine Optimisation (SEO) and some general implementation practices in keeping with SEO.

By the end of this course participants will be able to:

Generate web statistics and gain meaning of common terminology associated with web statistics
Access AWStats and Google Analytics
Interpret reports generated by AWStats
Set up goals and tunneling using Google Analytics
Interpret reports generated by Google Analytics
Understand the basics of Search Engine Optimisation (SEO)and how to interpret the impact on your website statistics

Pre-Requisites

In order for you to get the most of this course, you should have:

knowledge of web development and/or online publishing

Duration

This course runs for one (1) day (9:00am - 5:00pm)

Cost

2 Training Units

Assessment

None - a certificate of attendance will issued

Latest Sites

Southern Cross Telco

August 2010

Southern Cross Telco is a nationwide telecommunications company providing "fixed" phone services such as local, STD, IDD and calls to mobiles. Southern Cross Telco is part of the M2 Telecommunications Group Ltd, Australia’s largest network-independent reseller of telecommunications services.

http://www.sctelco.com.au

Charles Sturt University (Redesign)

August 2010

Charles Sturt University has a long and proud history in education which began in the late 1800's when both the Wagga Wagga and Bathurst campuses were Experimental Farms. Following this was a progression in education, from teachers' colleges, an agricultural college, colleges of advanced education and then to the establishment of Charles Sturt University in 1989. Late last year Squiz Canberra provided Charles Sturt University with services for the Faculty of Science website MySource Matrix migration. This year Squiz has provided services to implement a sensational new look for the main website.

http://www.csu.edu.au/

ADHC - Home and Community Care

July 2010

The NSW Department of Ageing, Disability & Home Care Human Services is now live with the Home and Community Care website featuring information to help home and community care organisations keep workers safe and healthy.

http://www.haccohs.adhc.nsw.gov.au/

NSW Police (Reskin)

July 2010

This new design for NSW Police delivers all-new HTML and CSS replacing an older, simpler skin. All content remains the same.

http://www.police.nsw.gov.au/

NSW Farmers IR Essentials Online

July 2010

Welcome to IR Essentials Online website - helping to grow the business of farming. Members of the NSW Farmers Industrial Relations Association get full access to all wage rates, awards online, and online versions of the Association's Farm Employment Guide; Farm Safety Guide and Workers Compensation Guide, online leave calculators and OHS online learning resources. Visit the website to find out more about the membership packages and how to join!

http://www.iressentials.com.au

National Prescribing Service (Rebrand)

July 2010

National Prescribing Service (NPS) has launched the new website re-branding project. The Squiz team provided NPS with a robust agile approach to this project and delivered to budget and time constraints. NPS is an independent, not-for-profit, evidence based organisation funded by the Australian Government Department of Health and Ageing. NPS enables better decisions about medicines and medical tests. Find out more about NPS and the quality use of medicines by visiting the website.

http://www.nps.org.au

Ombudsman Tasmania

July 2010

Ombudsman Tasmania's role is to investigate the administrative actions of public authorities to ensure that their actions are lawful, reasonable and fair. They work in an independent, impartial and objective way to resolve complaints and to address systemic problems in order to improve the quality and standard of Tasmanian public administration. This Squiz implementation delivered four new sites.

http://www.ombudsman.tas.gov.au/

http://www.energyombudsman.tas.gov.au/

http://www.healthcomplaints.tas.gov.au/

http://officialvisitors.tas.gov.au/

Australian Oilseeds Federation

June 2010

The Australian Oilseeds Federation (AOF) was established in 1970 to represent the common interests of all Australian oilseed industry participants and to promote the development, expansion and improvement of Australian oilseed production.

http://www.australianoilseeds.com/

ANU College of Asia & the Pacific

June 2010

The ANU College of Asia & the Pacific leads Australia's intellectual engagement with Asia and the Pacific through research, teaching and contribution to public debate; seeking to set the international standard for scholarship about Asia and the Pacific.

http://asiapacific.anu.edu.au/

Asialink

May 2010

Asialink has recently undergone a refresh of their home and video pages. Squiz graphic designers worked very closely with the client on their design to better frame and utlise space. Asialink is Australia’s leading centre for the promotion of public understanding of the countries of Asia and of Australia’s role in the region. Asialink is a key provider of information, training and professional networks.

http://www.asialink.unimelb.edu.au/

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