Personalised Web Content

Increasingly, real-time content personalisation plays an important role in digital marketing. Squiz can help you to deliver truly engaging web experiences for your online users.

Squiz solutions offer content personalisation for both public and authenticated users. Your site visitors browsing behavior, search terms and referring search engine all contribute to a profile that can automatically offer tailored content.

Examples of personalisation solutions offered by Squiz:

• Related information based on editor-defined rules and dependences
• Geo-personalisation
• Display of semantically-related content with stored search pages
• Determining location for language
• Faceted search results based on user's browsing characteristics
• Completely custom display of content based on logged-in user profiles

Leverage your web visitors' data - segment your customers and deliver exactly what they are looking for. Squiz solutions provide you with an optimized user experience which ultimately leads to increased conversions.

Contact us to learn more about personalisation and to get your own tailored solution.

Case Study: Semantically Related Content

Christchurch Polytechnic Institute of Technology (New Zealand)

If you would like to guide your users to other content on your site that relates to any of the content that they are currently viewing, what you want is semantically related content. A few good examples of semantically related content are upcoming dates, PDF/Word docs, FAQs, Glossary terms or related pages. However, the best way to manage this is not just with regular asset listings. You’ll need a controlled vocabulary, metadata, a taxonomy, some way of expressing the relationships and some nouse to pull it all together. View the video case study and the presentation from Squiz User Conference below (by Julian Taverner, CPIT):