Squiz Analytics
Download Squiz Analytics A4 PDF flyer
As a marketer do you find web Analytics complex and time consuming? Are you getting the most from your Analytics account?
Squiz Analytics is an enterprise calibre web analytics solution that presents data in an easy to review format. This allows marketers to take immediate action on how customers are using their website to ultimately improve customer experience and the ROI of the website.
- Uses industry standard Google analytics data from multiple accounts
- Supports content optimisation with A/B split testing
- Easily create goals based on wide ranging criteria
- Includes a recommendations engine to advise on strategies for improving site performance relative to goals
Using Google Analytics data Squiz Analytics allows marketers to more easily profile their audience based on actual behaviours and then adapt and display the most useful content to their visitors.
You don't even require Squiz CMS or Matrix to use Squiz Analytics it will work on any website with any technology used (as long as the website has a google Analytics Account). Squiz Analytics also allows you to create projects to manage multiple websites through one single easy to use interface. You can monitor traffic for your main website, intranet and promotional sites.
Squiz Analytics as a Service
Squiz Analytics is available as Software as a Service (SaaS) for $150 + GST per month (minimum term of 12 months $1,800 + GST - 30 day money back guarantee). This means you can access Squiz Analytics through an online browser with a username and password.
This method allows organisations to access business functionality at a lower cost, without technology implementation requirements. Because the software is hosted in the Squiz Hosting Environment, users don't need to invest in additional hardware to support the application. Squiz Analytics as a Service removes the need for organisations to handle the installation, set-up and regular upkeep and maintenance.
Contact us to find out more.
Product Features
Dashboard
Squiz Analytics allows you to review multiple Google analytics accounts for multiple websites alongside each other in a single view. Each site is marked as a project containing site traffic data, goal data and testing data. Each project has a Dashboard that presents a fast overview of the most important analytics and goal conversion site data. The Dashboard shows all the common vital signs seen in Google Analytics but with the addition of multiple graphs and overlays to get a clear picture of how visitors are getting to your site (e.g. direct traffic, referring sites or search engines).
Optimise Website Conversions
The key goal for most websites is for a visitor to take action - make a purchase, download information, sign up to a newsletter or request a callback. Squiz Analytics allows you to setup or utilise existing Google Analytics goals. With easy to use reporting tools marketers are better able to interpret how goals are performing and immediately take action to optimise how their site is performing.
A/B Split Testing
To help improve conversion rates on key goals for a website Squiz Analytics features A/B split testing. A baseline control sample is compared to a variety of single-variable test samples in order test tactics such as banner ads, e-mail and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, images and colors. By looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements.
Recommendations Engine
The Squiz Analytics Recommendations Engine will track goals and make recommendations for improving site performance relative to goals. This includes other systems such as Invision Power Board that a customer may be using to run forums. Just add Google Analytics tracking tags to the HTML of the other systems.
