Multi Channel Web Sites
A Guide to Successful Publishing of Multi-Channel Web Sites (in Particular, Universities, Publishers and Multi-Brand Corporations) This white paper looks at the challenges presented by publishing multiple web sites in any distributed organisational environment – such as universities, publishers and multi-brand companies – where sub–brands or departments must have their own unique web identity and⁄or services (and must therefore deploy their own production resources), whilst at the same time balance their own web requirements against that of their parent organisation.
